“Consumers are ready for eReaders, but the device is only one piece of the equation. People want an enjoyable, easy reading experience with no-hassle access to content. IREX’s strategy – based on giving consumers choice – and the partnerships we have in place make it easier for them to purchase a device, access content and enjoy it wherever they are,” said Kevin Hamilton, North American CEO for IREX Technologies. “IREX has been a driving force behind the evolution of eReaders since its founders invented e-paper display technology based on E Ink Corporation’s electronic ink. With the DR800SG, we bring to market all that readers have been asking for: a stellar device that puts the reader in the driver seat with regard to where they buy content and what they do with it.”
“Wireless connectivity has the potential to enhance many aspects of everyday life, and the IREX DR800SG is an example of the type of flexibility and enhanced user experience that can be delivered through 3G,” said Barry Matsumori, vice president of product management at Qualcomm CDMA Technologies. “Qualcomm’s Gobi technology will bring a new level of freedom to consumers using the DR800SG worldwide.”
The new IREX DR800SG e-Reader that comes with a stylus and a leather cover will hit Best Buy stores starting October 2009 for around $400.
Posts
